Make My Day Better
The DialAFlight and Lotus Group charity
Make My Day Better is the charity arm of DialAFlight and the Lotus Group. We support a variety of projects around the world, as well on our doorstep in the London Borough of Southwark. The guiding principle is that the majority of the funding directly benefits the people, rather than being absorbed in administration costs.
Activities range from providing the children of Southwark with free books as part of Dolly Parton's Imagination Library initiative; funding ShelterBox in providing first response aid to victims of disasters worldwide; to research with scientists at Kew Gardens into finding a plant-based solution to dementia, as well as many projects to improve the lives of children in Africa, South-East Asia and South America.
To date more than £2 million has been raised for these activities.